Streaming Services and the Shift to Ad-Supported Content

The popularity of OTT services continues to accelerate.

An environment has been created where content can be enjoyed regardless of location.

As OTT platform prices continue to increase,

attention is shifting toward free streaming platforms.

Let’s examine the background of OTT and the rise of free services.

What is the origin of OTT platforms?

OTT started as an internet-based alternative to traditional broadcasting.

Thanks to mobile and tablet accessibility,

the user base grew rapidly.

After the pandemic increased time spent indoors,

OTT usage increased dramatically.

Pros and cons of OTT usage

The biggest advantage of OTT is the freedom to choose what you want to watch.

Multiple OTT platforms release new shows and movies regularly.

There are also some limitations.

Price increases and pay-per-view models add pressure.

Recently, complaints about rising fees have become more common.

What are free streaming services?

Free platforms allow viewing in return for advertisements.

Content becomes accessible without subscription fees.

Recently, the FAST (Free Ad-Supported Streaming TV) model has gained attention.

Although ads appear, check here users save money while platforms earn revenue.

Growth reasons of FAST services

FAST services are quickly settling into the market.

As more people look for free entertainment after the pandemic, ad-based platforms gained focus.

Emerging FAST platforms are gaining attention.

A wide content range boosts usage.

To wrap things up

As OTT subscription fees rise, interest in free streaming continues to grow.

Comparing services and choosing what fits your lifestyle can be enjoyable.

The future of streaming looks promising.

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